Virgin Voyages’ Michelle Bentubo has been promoted to COO.
In her new role, she will oversee the brand’s whole operations, including service delivery, port functionality, marine and technology, customer service, digital platforms, change management and business transformation.
She will also head up the cruise line’s ‘Scarlet Squad’, which is focused on recruiting, supporting and mentoring female talent across its operations and preparing them for leadership roles.
Virgin said that this promotion saw Bentubo become one of a small number of female leaders overseeing end-to-end functions in the cruise industry.
Bentubo, a founding member of the Virgin Voyages team in 2016, most recently served as Senior Vice President of service excellence, travel operations, crew training and experiences.
She has also served as Vice President of technology and operations.
Previously, she held executive roles at Bank of America, Walt Disney World and Disney Cruise Line.