Australian-based adventure travel company, Aurora Expeditions has appointed Hayley Peacock-Gower as its first Chief Marketing Officer.
This is a newly created role to drive global growth for the Aurora brand, the company said.
With more than 20 years’ experience in strategic branding, marketing and media for several major Australian and global brands and agencies, including News Corp, Fairfax Media, Leo Burnett and Canon, Peacock-Gower will spearhead the company’s marketing operations worldwide.
“Hayley is a top talent, a passionate and meaningful addition to the executive leadership team,” explained CEO, Monique Ponfoort. “Her extensive background and skills will add immeasurably in building the marketing, content and strategic partnership platform that will drive growth for the Aurora brand.”
Her appointment comes at a key moment for Aurora Expeditions as the launch of its second purpose-built ship ‘Sylvia Earle’ is due next year, plus a return to small ship expedition travel in Antarctica from January, 2022.
“This is an incredible opportunity to innovate with new content and transformative experiences, which will drive interest and demand while positioning the brand for future growth,” she said. “There is no better opportunity both professionally and personally, especially given the timing, as we accelerate meaningful changes in our ongoing care for the planet programmes, and our imminent return to what Aurora Expeditions does best; life-changing small-ship expeditions.”
Aurora Expeditions has been operating expeditions to the most remote, unique and biodiverse destinations on the planet for 30 years.
The company’s new ship, ‘Sylvia Earle’ is named after marine biologist, oceanographer and explorer Dr Sylvia Earle with decks dedicated to Dr Earle and six other leading female conservationists – Dr Carden Wallace, Jo Ruxton, Sharon Kwok, Bernadette Demientieff, Hanli Prinsloo and Dr Asha de Vos.