Norwegian Cruise Line Holdings (NCLH) has announced key organisational changes at the executive leadership level.
- the appointment of Howard Sherman (pictured), current NCLH’s Executive Vice President, Onboard Revenue and Destination Services, as Bob Binder’s successor as President and CEO of Oceania Cruises effective 1st January, 2022
- binder will remain with the company in an advisory role as Vice Chairman reporting to Frank Del Rio, NCLH President and
- Ross Henderson was promoted as Sherman’s successor.
Binder was co-founder of Oceania Cruises and played a vital role the development and growth of the brand since its inception.
During his tenure he has overseen virtually every facet of the brand’s global operations including marketing, sales, public relations, e-commerce, brand finance, and guest dervices.
He led the growth of the brand with the design and development of the line’s ‘Marina’ and ‘Riviera’ and spearheaded the OceaniaNEXT brand evolution initiative.
Binder has been Oceania Cruises’ President and CEO since September, 2016 and as Vice Chairman, Oceania Cruises and Regent Seven Seas Cruises since May, 2015.
Prior to the company’s acquisition of Prestige Cruises, he served as Vice Chairman of Prestige since May, 2011 and President of Prestige since January, 2008, where he oversaw the global expansion of the Prestige brands and was responsible for sales, marketing and branding efforts internationally.
“Since co-founding Oceania Cruises in 2002, it has been my extraordinary privilege to witness its evolution into the world’s leading culinary- and destination focused cruise line,” Binder said. “I am honoured to have had the opportunity to lead the brand’s world class team whose talent, dedication, and passion are unmatched, to deliver exceptional vacation experiences for our guests. I look forward to continuing to champion the line’s future success as I remain with the company in my new role.”
“Bob has played a critical role in all of Oceania Cruises’ tremendous achievements over the past two decades. We are extremely grateful for the unwavering leadership and entrepreneurial spirit he has brought to our company over his tenure,” added Del Rio,. “I look forward to continuing to partner closely with Bob as he remains Vice Chairman of the company.”
Del Rio continued, “Our management team and Board of Directors are confident that Howard is the right person to succeed Bob as President and CEO of Oceania Cruises.
“Howard is a long-standing company and cruise industry veteran who will bring extensive experience, innovative leadership and a fresh perspective to continue to elevate the Oceania Cruises brand, particularly as the line embarks on its next chapter with the upcoming introduction of the next generation ‘Allura’ Class ships beginning with ‘Vista’ in April, 2023.”
“I am incredibly honoured for this opportunity to lead the renowned Oceania Cruises brand,” Sherman said. “I look forward to building upon the strong foundation the top-notch team at Oceania Cruises has created and contributing to the line’s continued growth and success.”