Marketing and digital expert, Alexander Ewig, is to join AIDA Cruises’ management team on 1st September, 2019.
He will be responsible for the entire brand communication, including direct sales and e-commerce.
“One of the biggest growth phases in the history of our company lies ahead of us,” said AIDA President, Felix Eichhorn. “I am very pleased that with Alexander Ewig we will have a renowned marketing and digital expert joining our company. With his extensive experience, he will successfully drive our company’s further growth.”
Before joining AIDA Cruises, Ewig (pictured) was as managing director heading up brand management and marketing of leading retailers for consumer electronics in Europe, as CEO of MediaMarktSaturn Marketing GmbH. Prior to this, he was responsible for Germany business as COO of the Wundermann agency.