London-based design agency, AD Associates, has been shortlisted for an award at
AHEAD Americas.
This is for the company’s involvement on the luxury, ocean-going vessel, ‘Crystal Symphony’.
For 2019, a new ‘transport’ category has been added to the awards, which recognises exceptional design and experience of mobile forms of hospitality, such as cruise ships, sleeper trains and river boats.
AD was responsible for revitalising three areas onboard ‘Crystal Symphony’; an Asian fusion restaurant Silk, an entertainment venue named StarliteClub, and
Waterside, the main dining room.
The month-long drydock that took place in late 2017, marked the most expansive makeover in ‘Crystal Symphony’s’ history and reaffirms Crystal’s commitment to providing the most luxurious ocean experiences in the world.
Founder & CEO of AD Associates, Chris Finch (pictured), said;“The addition of this new transport category within a prestigious hotel design awards line-up is great news for the cruise industry. And it’s wonderful to be recognised as one of the agency’s that are bringing a forward-thinking approach to cruise design.”
The company is also involved in Saga Cruises second new ship, ‘Spirit of Adventure’, launching in 2020.
Saga called it the ‘Best of British contemporary design,’ as AD Associates created an eclectic look with big-scale patterns, sumptuous fabrics and striking colour themes, the company said.
Finch, said: “Understanding the importance of design and its marketability presents an opportunity to retain and attract new guests. Potential Saga guests are looking for aspirational interiors with personality that offer a relaxed and luxurious backdrop to fantastic, attentive service.”
Nicola Preece, the agency’s Design Director, added: “The interiors will embody the best of British contemporary design. The approach is bold and adventurous, eclectic, and with carefully curated use of colour, offering variation, big scale patterns and a layered palette.”
