Cruise ship software provider, MXP has introduced the self-service chatbot.
This is an AI-powered smart digital assistant designed to elevate cruise ship guest experience, streamline on board operations, and open new opportunities to increase revenue.
Unlike conventional chatbots limited to static Q&A logic, MXP’s Chatbot delivers fast, natural, and relevant answers based on real cruise data – and goes one step further by allowing guests to instantly book restaurants, spa treatments, excursions, and more, the company claimed.
Powered by advanced AI and large language models, the MXP Chatbot is available 24/7 and enables natural, human-like interactions in any language – without requiring translation tools or localised content.
It understands what guests are asking and responds accordingly, regardless of phrasing, topic, or language.
To ensure maximum reliability, cruise-specific data is structured separately for each cruise, exported in a format optimised for conversational use, and frequently updated.
This approach not only ensures highly relevant answers but also significantly reduces the risk of hallucinations, a known issue with generative AI models and chatbots, the company explained.
What sets the MXP Chatbot apart is its ability to move beyond simple dialogue. It actively supports bookings for on board services, eliminating the need for guests to queue or wait for crew availability.
Whether it’s reserving a table, checking today’s schedule, or reporting an issue, the chatbot can handle it all – 24/7, MXP claimed.
Due to frequent and dynamic data updates, the chatbot is always up to date, providing guests with accurate and timely information. Its knowledge base already covers a wide range of topics and can be easily expanded with additional data, making it a scaleable solution for any cruise line.
Aneta Ivanovska, MXP’s Director Artificial Intelligence, said: “With the MXP Chatbot, we’re making guest communication more efficient, personal, and accessible. By enabling instant bookings and accurate, real-time support, it significantly enhances the guest experience – while unlocking new opportunities to drive on board revenue.”
MXP also delivers the MXP Enterprise Platform tailored specifically for cruise operations.
With over 400 installations across more than 60 cruise brands, MXP has become a solution for increasing revenue, enhancing the guest experience, and supporting end-to-end operations on board and ashore.
