Norwegian Cruise Line Holdings (NCLH) has announced enhancements to the organisational structure of its Asia/Pacific operations.
Steve Odell, Senior Vice President & Managing Director Asia/Pacific, has expanded his role to include NCLH’s China operations along with the greater Asia/Pacific region.
Alex (Yucheng) Xiang has been promoted to Managing Director of NCLH’s China operations. He reports to Odell. In addition, David Herrera, previously President of the company’s China operations and based in Shanghai, will relocate back to Miami as Senior Vice President of Strategy and Corporate Development.
Since establishing the Company’s offices in Shanghai and Beijing in 2015 and working closely with travel partners and government officials, Herrera has positioned the company for long-term success in China, NCLH said.
Under Herrera’s leadership, the team successfully launched the first Norwegian Cruise Line (NCL) ship based in China, ‘Norwegian Joy’, in 2017. With an established local team, a purpose-built ship for the Chinese cruise market and a commitment to delivering on NCL’s ‘First Class at Sea’ promise, Herrera and his team achieved the fastest growth of any market in 2017.
Carrying this momentum forward, ‘Norwegian Joy’ will sail its first full year in this market in 2018, essentially doubling NCLH’s capacity in the region. Herrera will report directly to Frank Del Rio, NCLH President and CEO.
“In his expansive new role, David will preside over our global corporate initiatives from our headquarters in Miami,” said Del Rio. “Since our announcement to enter the Chinese cruise market, David has led our local efforts and has positioned us for continued growth. We are thrilled with what he and the team have achieved in China and look forward to further success in this market.”
Xiang has been with the China team since day one as Vice President of Sales and has played a critical role in the region’s success to date. His promotion became effective 2nd February, when he assumed leadership of the dedicated teams in Shanghai and Beijing.
Prior to joining the company, he held a number of senior executive roles in sales, marketing and business development, including Deputy General Manager, Sales & Marketing in China for Royal Caribbean Cruise Service (China) Co Ltd.
“We are thrilled to have someone of Alex’s calibre to lead our operations in China,” said Harry Sommer, NCLH’s Executive Vice President, International Business Development. “I have worked closely with Alex since he joined the team, and he has been an integral part of every success we have achieved. I have full confidence that Alex will continue the great work David started in the region and continue to lead our China team from one success to the next.”
Odell joined the company in October, 2015 to spearhead the launch of the Asia/Pacific Sydney headquarters, bringing with him 30 years of cruise industry experience, 17 of those in Asia. He is currently Chairman of CLIA Australasia and a founding board member of the Asia Cruise Association. Odell will continue to report to Harry Sommer.