MSC Cruises has signed a long-term agreement with Abu Dhabi Ports.
This will give the cruise ship operator preferential berthing rights at both Zayed Port and Sir Bani Yas Island.
The contract was signed at the line’s Geneva, Switzerland headquarters by MSC CEO, Gianni Onorato and Noura Rashid Al Dhaheri, Director of Cruise Business, Abu Dhabi Ports.
Onorato (pictured) said: “This new agreement with Abu Dhabi Ports for preferential berthing rights demonstrates another long-term commitment from MSC Cruises to the Gulf and it will further consolidate our position as the largest passenger cruise operator in the region.
“Abu Dhabi is a very important embarkation port and popular destination for ashore visits during winter cruises and we are currently serving the city and Sir Bani Yas Island with both ‘MSC Bellissima’, the most modern and one of the most environmentally-advanced cruise ships to sail in the Gulf, and the ‘MSC Lirica’.
“The ‘MSC Lirica’ will return to Abu Dhabi and the Gulf in winter 2020/2021 to be joined by the highly-innovative ‘MSC Seaview’, a ship especially designed to operate in warmer weathers. Looking further ahead, we will deploy our biggest ship to the Gulf region for winter 2021/2022 with ‘MSC Virtuosa’,” he explained.
Noura Rashid Al Dhaheri, Director of Cruise Business (pictured), Abu Dhabi Ports, said: “Our continued partnership with MSC Cruises is testament to our already strong relationship, and reflects the quality of services we provide to the world’s leading cruise operators at Abu Dhabi Cruise Terminal and Sir Bani Yas Island. Our success in substantially boosting passenger volumes year-on-year demonstrates our commitment to develop a world-class cruise destination.
“With continued investment in infrastructure, and enhanced operations and services to serve the cruise liners arriving in Abu Dhabi, we have cemented our position as the leading destination in the Gulf region. Abu Dhabi Cruise Terminal is emerging as the ultimate point of disembarkation for international cruises.
“We are determined to further develop our offerings and strengthen our unique selling proposition by developing flexible and smart solutions to ensure all our guests enjoy the finest in-port experiences,” she said.
Ali Hassan Al Shaiba, Acting Executive Director of Tourism and Marketing at Abu Dhabi government’s Department of Culture and Tourism, added: “This historic deal will play a significant role in positioning Abu Dhabi as a top destination for cruises in the region. MSC Cruises was one of the key players in helping us attract over 500,000 cruise visitors to the capital last year, and we have no doubt in the successes it will bring over the coming years.
“From our perspective, we remain committed to providing MSC Cruises and all travellers with exceptional services and extraordinary experiences during their visit to the UAE capital.”