Marketing 2018-03-01T10:06:50+00:00

Marketing

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Hapag-Lloyd moves in with RCCL

TUI’s Hapag-Lloyd Cruises brand is to be integrated into the TUI Cruises joint venture with Royal Caribbean Cruises (RCCL), a structure that was established in 2008. By adopting this strategy, TUI Group and RCCL will further develop their [Read more...]

February 12th, 2020|

A-ROSA backs expansion with CLIA partnership

A-ROSA River Cruises has joined CLIA Australasia as a River Marketing affiliate. The partnership brings A-ROSA into CLIA Australasia’s wider cruise community, made up of cruise lines from around the world, as well as travel agents from across [Read more...]

January 27th, 2020|

TUI assesses potential for further growth

TUI is evaluating its expansion options for Hapag-Lloyd Cruises outside of the traditional German-speaking countries. TUI said that it believed various expansion and financial models are feasible to support Hapag-Lloyd’s expansion. In particular, TUI is in discussions about [Read more...]

January 27th, 2020|

Wallem helps Hong Kong cruise ship initiative

Wallem Group Managing Director for Ship Agency Services, Dickson Chin, has joined Hong Kong’s Advisory Committee on Cruise Industry (ACCI). Established in 2008, ACCI advises the Hong Kong Government on measures aimed at continuing to develop the territory [Read more...]

January 13th, 2020|

Cruising continues to gain momentum

Some 32 mill people are expected to cruise this year, according to Cruise Lines International Association’s (CLIA) 2020 State of the Cruise Industry Outlook report, compared with an estimated 30 mill last year and 28.5 mill in 2018. [Read more...]

January 13th, 2020|

CMV to go French

Celebrating its 10th anniversary, Cruise & Maritime Voyages (CMV) is to launch a dedicated cruise ship and product for the French market, with a new brand and a new sales office in Marseille. ‘Astor’, which has been serving [Read more...]

November 29th, 2019|